Net Promoter Score (NPS) Calculator
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Quick Guide to Use Net Promoter Score Calculator
- Enter the number of promoters in the “Promoters” field.
- Enter the number of detractors in the “Detractors” field.
- Enter the total number of responses in the “Total Responses” field.
- Click the “Calculate” button to get the Net Promoter Score (NPS).
- Click the “Reset” button to clear the inputs and results.
Formula
NPS = [(Promoters – Detractors) / Total Responses] * 100.
Input Field Details
Promoters: Number of customers who are promoters of your product/service.
Detractors: Number of customers who are detractors and may negatively impact your business. Typically respond with a score of 0 to 6 on a scale of 0-10.
Total Responses: Total number of responses received.
What is Net Promoter Score (NPS)?
Net Promoter Score (NPS) is a metric used to measure customer satisfaction and loyalty. It is calculated based on the responses to a single question: “How likely is it that you would recommend our product/service to a friend or colleague?” Respondents are categorized as Promoters, Passives, or Detractors.
Promotors are enthusiastic customers who promote your products. Typically respond with a score of 9 or 10 on a scale of 0-10.
Passives are satisfied with your product or service, but they are not that happy to promote your product or service. Typically respond with a score of 7 or 8 on a scale of 0-10
Detractors are unhappy customers and are not satisfied with your product or service. Typically respond with a score of 0 to 6 on a scale of 0-10.
Who Can Use This Calculator?
This calculator is beneficial for businesses and organizations of all sizes and industries looking to assess and improve customer satisfaction and loyalty.
It can be used by marketing teams, customer service departments, product managers, and business owners.
Industries That Can Use This Calculator
- E-commerce
- Hospitality
- Healthcare
- Financial Services
- Technology
- Retail
- Education
- Non-profits
Benefits of Using This Calculator
- Quick Assessment: Get an instant overview of customer satisfaction.
- Strategic Planning: Make informed decisions to improve customer loyalty.
- Benchmarking: Compare NPS across different products, services, or time periods.
- Customer Retention: Identify areas for improvement to retain customers.
FAQs
Is NPS suitable for all businesses?
Yes, NPS is widely used across various industries to gauge customer satisfaction and loyalty.
How often should I calculate NPS?
The frequency can vary, but it’s common to calculate NPS regularly, such as quarterly or annually, to track changes over time.
Can NPS be negative?
Yes, NPS can be negative if there are more detractors than promoters.
