Maximum Retail Price Calculator Online (MRP Calculator)

Last updated on by Editorial Staff

Maximum Retail Price Calculator

Manufacturing Cost
Packaging Cost
Profit Margin (%)
CnF Margin (%)
Stockist Margin (%)
Retailer Margin (%)
Transportation Cost
Marketing Expenses
Other Expenses

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Quick Guide to Use This Calculator

  • Select your desired currency from the “Select Your Currency” dropdown.
  • Fill in the various cost components, such as Manufacturing Cost, Packaging Cost, Profit Margin, etc., by entering numerical values into the corresponding input fields.
  • Click the “Calculate” button to obtain the Maximum Retail Price in the selected currency.
  • If you want to start fresh, click the “Reset” button to clear all input fields and results.


Maximum Retail Price = Base price + A + B + C+D+ E+ Transportation Cost + Marketing Expenses + Other Expenses

WHERE, Base price = Manufacturing cost + Packaging cost

A = Base price + [Base price x (Profit Margin/100)]

B =  A + [A x (cnf Margin/100)]

C =  B + [ B x (Stockist Margin/100)]

D =  C + [ C x (Retailer Margin/100)]

E = D + [D x (GST/100)]

Input Field Details

  • Manufacturing Cost: The cost incurred in producing the product.
  • Packaging Cost: The expenses related to packaging the product.
  • Profit Margin, CnF Margin(Cost and Freight), Stockist Margin: Percentage values representing the desired profit and margins.
  • Retailer Margin: The profit margin for the retailer.
  • GST (Goods and Services Tax)/ VAT/ST: The applicable tax percentage.
  • Transportation Cost, Marketing Expenses, Other Expenses: Additional costs associated with the product.

What is the Maximum Retail Price (MRP)?

The Maximum Retail Price (MRP) represents the upper limit at which a product can be sold, aligning with the manufacturer’s or distributor’s recommended pricing and encompassing all applicable taxes.

Who Can Use This Calculator?

This calculator is beneficial for businesses, retailers, manufacturers, distributors, and anyone involved in pricing and selling products.

It can be used by entrepreneurs, small business owners, and individuals looking to determine the retail price of their products.

Which Industries Can Use This Calculator?

Various industries, including manufacturing, pharma industry, retail, distribution, and e-commerce, can benefit from this calculator. It is versatile and applicable to industries dealing with physical goods.

Benefits of Using This Calculator

  • Accurate Pricing: Helps in accurately calculating the Maximum Retail Price based on various cost components.
  • Quick Decision Making: Allows for quick and informed decisions on pricing strategies.


What is CnF Margin?

CNF Margin refers to the profit margin or percentage that a seller or supplier includes in the Cost and Freight (CNF) price of goods. The CNF price includes the cost of the goods, the freight charges to deliver them to a specified destination, and the profit margin for the seller.

What is the Stockist Margin?

Stockist Margin refers to the profit percentage or margin that is provided to a stockist or distributor for selling products on behalf of a manufacturer or supplier. This margin serves as compensation for the services and efforts put in by the stockist in distributing and promoting the products to retailers or end customers.