Selling Price Calculator Online

Last updated on by Editorial Staff

Selling Price Calculator

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Guide to Use The Selling Price Calculator

  • Begin by selecting the currency you want to use from the drop-down list. 
  • Input the cost per unit in the “Cost Per Unit” field. This is the total cost incurred for producing or acquiring one unit of the product.
  • Enter the gross margin in percentage in the “Gross Margin” field. This represents the percentage of revenue that exceeds the cost of goods sold.
  • Click the “Calculate” button to perform the calculation. The calculator will generate results for calculated revenue, gross profit, and markup percentage.
  • Click the reset button to clear the input fields and results to perform a new calculation.


  • Ensure that you enter valid numerical values for the cost per unit and gross margin.
  • The calculator automatically converts the gross margin percentage to a decimal for calculations.

Formula Used in Selling Price Calculator

  • To calculate the selling price or revenue R based on the cost C and the desired gross margin G, where G is in decimal form:
    • R = C / ( 1 – G)
  • The gross margin is the Profit divided by the selling price or revenue R
    • G = P / R
  • So, the gross profit P is the selling price or revenue R times the gross margin G, where G is in decimal form :
    • P = R * G
  • The mark up percentage M, in decimal form, is gross profit P divided by cost C.
    • M = P/ C
    • M * 100 will change the decimal to a percentage.

What is a Selling Price Calculator and How is it Useful?

The Selling Price Calculator is a tool designed to help individuals and businesses determine the optimal selling price for a product.

It takes into account the cost per unit and the desired gross margin percentage to calculate the selling price. This calculator is useful for businesses and entrepreneurs involved in pricing strategies to maximize profitability.

Who Can Use This Calculator?

  • Business Owners and Entrepreneurs: Those involved in setting prices for their products or services.
  • Retailers and Merchants: To determine the selling price for goods.
  • Manufacturers: To calculate the appropriate selling price for manufactured products.

Which Industries Can Use This Calculator?

  • Retail: For pricing products on store shelves.
  • Manufacturing: To set prices for products produced.
  • E-commerce: For online retailers determining prices.
  • Service Industries: When pricing services with associated costs.

Benefits of Using This Calculator

  • Profit Optimization: Helps in maximizing profits by setting competitive yet profitable selling prices.
  • Cost Management: Ensures that the selling price covers production or acquisition costs.
  • Quick Decision-Making: Provides a quick and accurate way to calculate selling prices.
  • Markup Analysis: Allows for a clear understanding of the markup percentage.

Where Is This Method Useful?

  • Business Strategy: Useful in strategic planning for product pricing.
  • Financial Planning: Important for financial forecasting and budgeting.
  • Market Competitiveness: Helps businesses stay competitive in the market.


Can I change the currency used in the calculator?

Yes, you can select your preferred currency from the drop-down list.

Is this calculator applicable to service-based businesses?

Yes, it can be used for services by considering the service cost as the cost per unit.