You know that staying ahead of the competition is essential in business. For this, your understanding of the customer base and tracking sales trends is necessary, which is why sales intelligence tools enter the picture.
Sales intelligence technology provides real-time insights and analysis into past and current performance and future predictions about customers buying behavior. It helps you identify new growth opportunities while giving actionable insights into how best to target them.
Here we will discuss the ten best sales intelligence tools, their features, pricing, likes, and dislikes that can help you select the best one.
What is sales intelligence?
Sales intelligence means collecting, analyzing, and using data to determine customer behavior and market trends to improve sales performance and drive revenue growth.
Salespeople use sales intelligence to make smart choices when selling. It includes ways to collect, track, and look at data closely.
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What is a sales intelligence tool?
A sales intelligence tool is software that helps businesses get more sales and improve how they do business. Companies use this software to find new opportunities and give their salespeople information like contact info, job titles, and other data about businesses.
The software also can show if a company is buying something or if there are any changes in how the company works.
Sales intelligence tools make it easier for sales teams to find potential customers. They can do this without having to do a lot of manual work. This saves time when making lead lists and makes the process faster.
List of top sales intelligence tools
1. Zoominfo SalesOS
It is a cloud-based lead-generating tool for B2B companies. It streamlines all workflow processes and improves marketing operations. It has the most accurate and updated database of insights that will assist in finding buyers.
Key features
- Contact and company search
- Buyer intent
- Email and phone automation
- Chatbot for sales
- Conversion intelligence
Overview of ZoomInfo feature
Pricing
The software offers three types of plans.
- SalesOS
- MarketingOS
- TalentOS
You must submit an email and other details to get the pricing details.
Likes
- This software is very easy to use and navigate the tools
- The data quality is good
- It helps in making decisions quickly
- It has excellent efficiency in insights and reports
Dislikes
- It is very expensive
- Often it provides invalid and improper databases
- Customer service is not good
- Contract renewals are unclear
- It’s difficult to find needed leads
Supported industries
- Financial services
- Real estate
- Technology
- Real estate
- Manufacturing
- Retails
- Hospitality
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported device | Mac, Desktop – Windows, Mobile – Android, Mobile – iPhone, Mobile – iPad |
| Supported languages | English |
| Support | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| Training | Live Online, Webinars, Documentation, Videos |
| Customer ratings | G2: 4.4 out of 5 ( 6501+reviews), Capterra: 4.2 out of 5 (264+reviews) |
User opinion
It is an all-in-one operating system for B2B companies. It can find the most valuable buyers and connect with them effortlessly.
SalesOS can easily identify the companies that match the Ideal Customer Profiles based on advanced company attributes and the most accurate contact information in the B2B world.
It is the favorite tool for salespeople. It simplifies the establishment and growth and takes them to the next step of achievement and accuracy. It assists in executing the tasks directly in outreach and finding the right leads at the right times.
Key features
- Data and insights
- Lead builder
- Data filtering
- Company data accuracy
Some screenshots of the LinkedIn Sales Navigator feature
Pricing
There are three types of pricing plans, core, advanced, and advanced plus.
These plans give free trials; for advanced plus, you to request the demo to get the pricing.
Likes
- It can segment job titles and company revenue
- It is the best prospecting tool
- It can maximize the sales
- It is easy to use
Dislikes
- Bugs are found while running
- There is not enough contact information available
- The prices are too high
- Lack of complete customer data
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported device | Mac, Desktop – Windows, Mobile – Android, Mobile – iPhone, Mobile – iPad |
| Supported languages | German, English, French, Italian, Dutch, Portuguese, Spanish |
| Live online Webinars | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Live online, Webinars |
| Customer ratings | G2: 4.3 out of 5 (1698+reviews), Capterra: 4.5 out of 5 (111+reviews) |
User opinion
LinkedIn Sales Navigator is a powerful tool for sellers to identify key decision-makers, streamline the sales cycle, and connect with potential buyers.
It has the ability to focus on accounts with the most whitespace. It can lift the sales strategy to the next level.
3. Apollo.io
Apollo.io provides smart insights to help understand the market better. For example, it can track key metrics like response rates and engagement levels. The platform also provides advanced analytics to help you identify the latest trends and opportunities in the market.
Key features
- Prospecting and intelligence
- Sales engagements and analytics
- Integrations
- Security
- API
- Enrichment and job change alert
Overview of Apollo.io
Pricing
The software offers four types of pricing plans.
- Free
- It is entirely free
- Basic
- This plan charges $59 (billed monthly) and $49 (billed annually)
- Professional
- This plan charges $99 (billed monthly) and $79 (billed annually)
- Organization
- This plan charges $149, and $119 (billed annually)
Likes
- It is a comprehensive and powerful sales engagement platform
- It has extensive data coverage
- It has robust sales and marketing tools
- It has good integration capabilities
- It has advanced search and filtering capabilities
Dislikes
- It is tough to learn the interface
- It is expensive
- Customer service is not good
- Less data accuracy
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported device | Mac, Desktop – Windows, Mobile – Android, Mobile – iPhone, Mobile – iPad |
| Supported languages | German, English, French, Italian, Dutch, Portuguese, Spanish |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| Training | Live Online, Webinars, Documentation, Videos |
| Customer ratings | G2: 4.8 out of 5 (4913+ reviews), Capterra: 4.6 out of 5 (312 +reviews) |
User opinion
Apollo.io can connect with contacts and decision-makers using accurate, up-to-date contact information. The platform provides advanced search features to help find the right people to target.
It offers powerful automation tools to streamline your sales process. Apollo.io is a robust solution for any business looking to improve its sales outreach efforts.
4. Cognism
It is a better alternative for seamless AI, and it is a sales intelligence platform that helps connect people with the business. It provides fresh, accurate, and updated insights and data.
Key features
- Data accuracy
- Unrestricted access
- International coverage
- Easy platform setup and integrations
Some screenshots of Cognism
Activity
Customer success
Pricing
The pricing is customized packages according to the different workflows.
Likes
- It helps to connect securely in the way
- It helps to find the best leads
- The customer service is very friendly
- It provides the best quality contact information
Dislikes
- It gives incorrect data
- Less ability to filter the program
- Unable to add notes
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported device | Mac, Desktop – Windows, Mobile – Android, Mobile – iPhone, Mobile – iPad |
| Supported languages | German, English, French, Italian, Dutch, Portuguese, Spanish |
| Support | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat |
| Training | In-Person, Live Online, Webinars, Documentation |
| Customer ratings | G2: 4.7 out of 5 (416+ reviews), Capterra: 4.3 out of 5 (27 +reviews) |
User opinion
It can expand the business and find new prospects. It helps in international sales intelligence.
The data quality and compliance standards are ultimate, providing businesses with premium company and contact information such as firmographics, technographic data, sales trigger events, intent data, verified business emails, and phone-verified mobile numbers.
5. Uplead
UpLead is the perfect choice for businesses of all sizes. It provides high-quality B2B contact and company data. It can assist in the growth of the business and is the easiest way to automate the work. It can initiate pre-qualified leads by using an in-built function for email verification.
Key features
- Prospector
- Email verification
- Data Enrichment
- Account-based marketing
- Bulk lookup
- Intent data
Some screenshots of UpLead
Pricing
There are three types of pricing plans, essentials, plus, professional, and a free trial.
- Free trial
- Essentials
- This plan charges $99 per month
- Plus
- This plan charges $199 per month
Likes
- It provides accurate data
- It is very easy to use
- It has quality lead generation and prospecting
- It is very straightforward to use
Dislikes
- Data provided by lead is inaccurate at some times
- Too many glitches while running the program
- It is expensive
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported device | Mobile – Android, Mobile – iPhone, Mobile – iPad |
| Supported languages | English |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat |
| Training | Live Online, Documentation |
| Customer ratings | G2: 4.7 out of 5 (737+ reviews), Capterra: 4.7 out of 5 (47 +reviews) |
User opinion
It is a powerful B2B lead generation tool. It has a wide range of features and offers high-quality B2B contact and company data.
On the other hand, it provides real-time email verification, worldwide contacts, criteria and technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, and easy Salesforce and other CRM integrations.
6. GetEmail.io
GetEmail is a cloud-based software, which is an email-finding tool that uses big data and machine learning algorithms. It has the ability to perform automatically exchange records of email. It is used by marketing, sales, recruiting executives, and event planners.
Key features
- Email address scanning
- CSV download
- API Access
Pricing
There are four types of pricing plans, basic, standard, premium, ultra, and one free plan.
- Basic
- This plan charges $49 per month
- Standard
- This plan charges $99 per month
- Premium
- This plan charges $149 per month
- Ultra
- This plan charges $399 per month
Likes
- It has the ability to find people’s contact information instantly
- It is beneficial in finding leads for business
- It is a user-friendly platform
- It is affordable
Dislikes
- It gives wrong information often
- Customer service is not good
- The dashboard interface is shabby
- It is expensive for small businesses
- It provides limited customization
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported device | Mac, Desktop – Windows |
| Support | Chat |
| Training | Documentation |
| Customer ratings | G2: 4.6 out 5 (326+reviews), Capterra: 4.6 out of 5 (704+ reviews) |
User opinion
This email verification tool provides API access and CSV download for easy data management. It helps to improve your company’s outreach efforts and to connect with other industry professionals. It can help streamline the process.
On the other hand, With two Google Chrome extensions, one for LinkedIn and another for Gmail/Outlook/Salesforce, GetEmail.io seamlessly integrates with these common interfaces for a user-friendly experience.
7. Crunchbase
Crunchbase Solutions has the tools and insights to help you succeed. It helps to build out a sales pipeline, identify new market opportunities, or stay ahead of the competition.
Key features
- Data licensing
- Lead builder
- Data filtering
Some screenshots of the Crunchbase feature
Pricing
The software offers three plans, starter, pro, and enterprise. Which bills annually.
- Starter
- This plan charges $29 per month/user
- Pro
- This plan charges $49 per month/user
- Enterprise
- You must contact the vendor to get custom billing.
Likes
- It helps to identify shared investors across the customer base
- It is an effective tool for finding the targeted leads, and contact information
- The funding information and the decision-makers information are effective
- It allows one to understand the structure and financing quickly
Dislikes
- It provides the wrong information often
- Integrated features can be improved
- The investment data is not useful
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Support | Email/Help Desk, Phone Support, Chat |
| Customer ratings | G2: 4.7 out 5 (338+reviews), Capterra: 4.1 out of 5 (12+ reviews) |
User opinion
Cruchbase is a convenient solution to grow the business’s sales. With their automated prospecting tools, advanced search capabilities, and actionable insights, businesses can achieve success.
8. Hunter
Hunter is a cloud-based solution that offers a comprehensive suite of tools to help businesses quickly and easily find and verify email addresses from domains, companies, or specific professionals on the web.
Key features
- Technical and artificial intelligence
- Verified contact details
- Enriched contact details
Some screenshots of HUNTERS feature
Pricing
It offers four plans, free, starter, growth, and business
- Free
- It is entirely free
- Starter
- This plan charges $49 per month (billed monthly) and $34 per month (billed annually)
- Growth
- This plan charges $149 per month (billed monthly)and $104 per month (billed annually)
- Business
- This plan charges $499 per month (billed monthly) and $349 per month (billed annually)
Likes
- It is useful for creating the database
- A worthwhile tool for finding and verifying email addresses
- It has an extensive and accurate database
- It has an unlimited and simple email marketing feature
- It can track emails
Dislikes
- It has no email tracking feature on the smartphone
- It takes time to load the program
- It is quite expensive
- It does not that much quality according to its pricing
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| Supported languages | English, French, Italian |
| Training | Live Online, Webinars, Documentation, Videos |
| Customer ratings | G2: 4.4 out 5 (529+reviews), Capterra: 4.6 out of 5 (583+ reviews) |
User opinion
Hunter helps to streamline the email outreach process and communication with the right people for the business. With a combination of advanced technology and AI, Hunter can quickly and efficiently find, verify, and enrich contact details, saving valuable time and effort.
9. UserGems
UserGems is the ultimate solution to prevent churn and grow the pipeline by monitoring job changes of buyers and multi-threading buying groups. UserGems integrates with your CRM, existing tools, routing logic, and workflows to train the team and improve conversion rates.
Key features
- Data quality
- Contact tracking
- Account tracking
- Product overview
Some screenshots of the UserGems feature
Pricing
Pricing is not mentioned on the website need to contact them directly.
Likes
- It is an actual time-saver
- It gives quality data
- It helps you find the contacts of your accounts and is very systematic
- It helps to target the right people
Dislikes
- The given information is invalid or outdated, often
- The user interface is difficult to navigate
- The leads and reports are complex
- The dashboard is clingy
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported languages | English |
| Customer ratings | G2: 4.7 out of 5 (86+ reviews), Capterra: 5.0 out of 5 (1+ reviews) |
User opinion
UserGems helps you to know your customers better. It shows you the old and new connections in one view. That helps you to send emails that are personalized for each customer.
This way, sales teams can make more money and get more customers quickly.
10. Similarweb
Similarweb provides digital visibility into strategy and performance. It enables the sales team to deliver an unbiased, objective view of real-world web and app performance with its unique traffic and engagement data.
Key features
- Data licensing
- Advisory services
- Sales Intelligence
- Digital research intelligence
- Investor Intelligence
Some Screenshots of Similarweb Features
Pricing
Contact the vendor for the pricing details and get the custom quote.
Likes
- It provides detailed insights and resources
- It is good for gathering market intelligence
- It is an excellent tool for sales intelligence
Dislikes
- It is difficult to navigate through the data
- It has limited insight into resources
- Important features are available only on premium subscription
- It is expensive
- It is not working on smaller websites
Other details
| Deployment | Cloud, SaaS, Web-Based |
| Supported languages | English |
| Support | FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep) |
| Training | In-Person, Live Online, Webinars, Documentation, Videos |
| Customer ratings | G2: 4.5 out of 5 (982+ reviews), Capterra: 4.5 out of 5 (95+ reviews) |
User opinion
Similarweb helps to know the website or app is performing in the real world compared to others in the industry. It is Backed by the world’s most intelligent and comprehensive view of digital traffic.
It provides the data and insights needed to make informed decisions about online presence. It analyzes the website and app data like a pro and gains an edge over the competition.
FAQs
How do sales intelligence tools work?
Sales intelligence tools look at millions of data to determine when a company might be interested in buying something. This is called a sales trigger. When these triggers are found, your sales team can take action and try to make the sale.
How is sale intelligence helpful to you?
Sales intelligence helps you get more customers. It enables you to close more deals and better understand the people who buy products. The goal is to understand your current and future customers better.
Conclusion
Sales intelligence tools are helpful for businesses looking to stay successful in their industry. The tools allow businesses to access up-to-date insights and data that can be valuable when making decisions.
Sales intelligence software also helps improve customer relationships by keeping each interaction’s messaging and approach fresh and relevant.
We hope the article provided you with complete details of sales intelligence tools.
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