What is Configure Price Quote (CPQ)? – Features and Applications

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Configure Price Quote

Configuring price quotes can be difficult. First, you need to gather all of the information from the customer, calculate the cost of the product or service, and then create a proposal that is both accurate and attractive to the customer. It can be much work!

This blog post will discuss configure price quote workflow, features, and applications. We also look into its benefits, along with the seven best tools of it.

Configure Price Quote Definition

CPQ is a software technology that enables sales teams to configure and price complex products and services quickly. It can be used by companies in various industries, from high-tech to manufacturing to financial services.

With these, sales reps can work with intuitive product configurators that allow them to create custom quotes and proposals quickly and easily.

The software also helps ensure accuracy by verifying the feasibility of proposed configurations and prices. And it automates the process of creating invoices and order forms once a sale is made.


Infographic on Workflow of CPQ

Determine the CPQ workflow that best fits your needs

There are several different types of workflows in CPQ, so choosing the one that best aligns with your business processes and objectives is important. Some common types of workflows include approval-based, sequential, or parallel.

Set up the configuration rules for your product catalog

Once you have decided on a workflow, it is time to configure the product catalog to define which products and accessories will be included in the quote and how they should be priced.

Depending on your specific needs, you may need to configure pricing rules such as quantity discounts or tiered pricing for different products and services.

Define pricing tiers for each item in your catalog

And set up any interactions between things that will affect pricing. For example, if you have multiple options for a particular product or service, you may need to set up rules for how those options interact with each other when calculating price quotes.

Additionally, any accessories or add-ons required to complete the purchase must be factored into the final price quote calculation.

Configure any approval processes required

Before a final quote can be generated and sent to customers or prospects, this step can often involve setting up roles and permissions within CPQ so that users receive notifications when they are assigned new quotes to review and approve or reject based on their level of authorization within the organization.

Customize notifications, messages, emails, Etc.

You are related to various stages of the CPQ process by setting up triggers within your system’s workflow engine as needed depending on your business needs and objectives for each step of configuring customer quotes or prospects.

That may require creating email templates and inserting variables into them to ensure consistent messaging during each phase of the workflow process within CPQ software.


Product catalog management

That allows you to manage your product and service offerings, including creating or modifying new ones.

Pricing rules

This feature allows you to set up price lists, discounts, and special pricing for customers.

Process automation

That allows your sales reps to create configurable price quotes and proposals quickly and easily, with minimal manual effort.

Reporting capabilities

Use the reporting functionality within CPQ to track the performance of your sales team and identify areas for improvement.

Sales playbook tool

This tool allows you to create and share sales materials such as presentations, case studies, and pricing guides with your team members.


Applications of CPQ

Selling high-tech products

Companies in the high-tech industry commonly use it to help their sales reps quickly and easily configure complex product configurations for customers, including specifications such as memory capacity, processor speed, and other features.

Configuring the cloud

Many companies are now moving their IT infrastructure to the cloud, often used to automate the process of creating pricing quotes and service contracts for cloud-based services.

Marketing and advertising

It can be used to design and configure marketing campaigns, including selecting target audiences, creating messaging and content, and dynamically generating pricing quotes for potential customers.

Selling services

Many companies have identified services as a key area of growth, and CPQ can be used to automate the process of creating quotes for services such as consulting, training, and professional development.

Managing customer relationships

It can help companies build stronger relationships and improve retention rates over time by tracking and managing customer interactions throughout the sales process.


For companies in the manufacturing industry, it can help automate the creation of complex product configurations optimized for cost and profitability.

Other industries

This software technology is useful in various applications across different industry sectors, including insurance, healthcare, retail, and e-commerce.

No matter which type of company you are running, there is a good chance that it can help you increase sales and improve operational efficiency.


Greater customer engagement

Configure price quote solutions can help businesses build stronger relationships with their customers by providing tools that engage them in product selection and customization.

Improved selling efficiency

By automating many of the sales processes in pricing and quoting, This software enables sales teams to close deals more quickly and efficiently.

Enhanced product customization capabilities

The solutions give businesses the flexibility to customize their products and services in a wide range of ways, including configuring specifications, pricing tiers, service plans, features, Etc. That allows companies to meet individual customers’ unique needs.

Increased profitability

With streamlined processes, quickened sales cycles, and more accurate pricing models, companies are better positioned to manage costs while maximizing revenues through higher sales volumes or increased prices on select offerings.

Better integration and collaboration

The solutions can facilitate close partnerships across an organization and its extended network of stakeholders. It helps ensure everyone is aligned around shared goals and objectives, leading to more efficient operations.

Enhanced analytics capabilities

A key feature of CPQ software is its ability to collect data about customer interactions throughout the product selection process and other relevant transaction data from across the business ecosystem.

That makes it possible for businesses to gain deeper insights into their customer’s needs and preferences, which can inform future product development efforts or marketing campaigns.

7 Best CPQ systems

1. IBM

It is a powerful sales enablement solution that helps businesses streamline the price quoting process and improve overall sales performance.

Key features include sophisticated pricing tools, flexible design capabilities, real-time analytics and collaboration tools, and built-in CRM integration.

2. Smart Configure Price Quote

It is a powerful software platform that offers businesses the tools they need to streamline their sales processes and increase the efficiency and profitability of their operations.

Designed for companies across various industries, It helps businesses improve customer engagement, automate quotation generation, create customized pricing models, and more.

3. Qwilr- Qwilr is a cloud

Based CPQ solution that offers powerful tools for configuring, pricing, and presenting products. Key features include user-friendly design tools, real-time pricing and product configuration options, seamless sales workflow integration, and powerful analytics capabilities.

4. HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive CPQ system with automation tools, analytics capabilities, and other features to help businesses sell more effectively. Key features include lead enrichment and scoring, email tracking, billing integration, and more.

5. PandaDoc

PandaDoc is a user-friendly system that offers various customization options and integrations with other business applications. Its key features include quoting templates, document merging, quoting and pricing options, automated workflows, and more.

6. Dealhub

Dealhub is a powerful CPQ system that allows businesses to streamline their sales processes and improve customer engagement. Features include dynamic pricing, automated quoting, and configurator wizards for product customization.

7. Salesforce Revenue Cloud

Salesforce Revenue Cloud is a comprehensive suite of tools that helps businesses automate their sales processes and build stronger customer relationships. Features include automated proposal generation, lead scoring and routing, CRM integration, and real-time analytics.


Configure price quote software plays a critical role in helping businesses streamline their sales processes and manage customer relationships.

Whether you want to increase customer engagement, improve selling efficiency, or gain deeper insights into your customers’ needs, a CPQ solution can help you achieve these goals.

Many options are available, so it is important to research and choose a system that meets your organization’s specific needs.